Gulf Air unveils new boutique carrier business plan

Gulf Air announces latest shift in five-year plan to revitalise traveller appeal and boost business
Gulf Air unveils new boutique carrier business plan
Gulf Air unveiled a new livery and brand identity in 2018, which included all new logo, colour pallets, uniforms, cabin definition and refreshed look and feel.
By Shayan Shakeel
Mon 07 Jan 2019 12:16 PM

Gulf Air will look to become a boutique carrier and focus on experience over volume, the carrier announced in its new business plan for 2019.

“Gulf Air will differentiate itself as a boutique airline that is different and unique in the way it operates comparing to the bigger airlines that are more volume driven,” the carrier announced in a statement.

“This approach will give the airline a competitive advantage that will translate in its new fleet, new Falcon Gold class offering, new exclusive products, new destinations for 2019 and its presence in the new terminal at Bahrain International Airport due to open towards the end of the year,” the airline said.

Bahrain’s flag-carrier has been attempting to turn fortunes around after years of improving fortunes but sustained losses.

Last year, it announced its new 5-year strategy that saw it announce six new destinations, and took delivery of six aircraft including five Boeing 787 Dreamliner’s to fly to London, Casablanca, Morocco and others.

Gulf Air will take delivery of two Boeing 787-9 Dreamliners and five Airbus A320neos this year.

The airline also unveiled a new livery and brand identity in 2018, which included all new logo, colour pallets, uniforms, cabin definition and refreshed look and feel.

The airline ended the year with the launch of a mobile app and the launch of 'The Bahrain Stopover', which allows passengers to stop and spend a number of nights on the island including hotels, airport transfers and tours while transiting in Bahrain before continuing to their final destination.

“This is an even more exciting year for Gulf Air as we continue our efforts and plans to portray the airline as a solid national asset that serves the Kingdom of Bahrain and yet caters to an international audience,” Gulf Air’s chairman of board of directors, Zayed R. Alzayani said in the statement.

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