Connect Middle East, India & Africa will help drive more tourists into the region
As many as 40 airlines and 80 airports will be represented at a new event that will look to plot new routes in and out of the Gulf region at this year’s Arabian Travel Market (ATM).
Connect Middle East, India & Africa is one of the new events added to this year's annual trade event that attracts key industry personnel from all over the region.
Nick Pilbeam, Travel Divisional Director at Reed Travel Exhibitions, which organises the annual event at the World Trade Centre, Dubai, said the addition of Connect Middle East, India & Africa to this year's ATM will ultimately help bring more tourists to the region.
“It brings airports and airlines together to negotiate new aviation routes,” Pilbeam told Arabian Business this week.
The invitation-only event will see the travel providers and hubs come together to explore new routes, connecting the Middle East to destinations all over the world.
“The response that we've had in the market is really good. It expands the value chain for ATM. It's the beginning of travel and tourism. If you don't have people coming in, you can forget everything else,” Pilbeam said.
“This is the first time ever in the Middle East. It's also unique because it's alongside Arabian Travel Market which means we've got the tourist boards, the ministers and the tour operators that you need to line up the whole value chain to put on for an airline to decide to fly a new route.”
The Connect Middle East event is part of a newly launched Arabian Travel Week, an umbrella brand comprising four co-located shows including International ATM 2019, Luxury Travel Market Arabia and ATM Holiday Shopper.