UAE's first autonomous vehicle to be unveiled at Auto Shanghai 2019

Muse will be fully produced in Dubai by W Motors at the all-new production facility of which the first phase is set to be completed in the last quarter of 2019
UAE's first autonomous vehicle to be unveiled at Auto Shanghai 2019
The MUSE Level 5 show car was presented ‘pre-launch’ for the first time during a private function at W Motors flagship Gallery on February 13, 2019. An official signing ceremony with The Private Office of Sheikh Saeed Al Maktoum also took place earlier that day.
By Staff writer
Sun 17 Feb 2019 11:27 AM

Dubai-based high-performance luxury sports car developer W Motors will unveil the UAE’s first autonomous vehicle at Auto Shanghai 2019 in April this year.

The UAE-based W Motors, in partnership with sister company Iconiq Motors will give a first glimpse of ‘Muse’, a fully electric vehicle that has Level 4 (high automation) and Level 5 (full automation) autonomous driving systems that is planned to be on the road for Expo 2020 Dubai, where it will have its global debut.

The vehicle also features innovative user interfaces and cloud-computed connectivity, as well as several interior configurations catering to different business needs and consumer requirements.

Muse will be fully produced in Dubai by W Motors at the all-new production facility of which the first phase is set to be completed in the last quarter of 2019.


 W Motors founder and CEO Ralph Debbas (left) pictured with W Motors partners

Muse was developed by W Motors and Iconiq Motors in collaboration with international partners AKKA Technologies, Magna Steyr and Microsoft USA, each offering highly specialised and cutting-edge technologies in the realm of advanced autonomous driving solutions.

With its name deriving from the Greek Goddesses of Inspiration, all elements of the Muse create a balanced harmony of the science and art of automotive technology and functionally aesthetic design.

“The move from conventional vehicles to electric will happen much sooner than we expect, and we are honoured to be part of this movement – as well as Dubai’s vision for the future of mobility,” said W Motors Founder & CEO, Ralph R. Debbas.

“Autonomous vehicles will change the way we travel and connect with one another, and as a UAE-based company, it is an exciting achievement for us to be leading the way in the region’s development within this sector.”

The announcement comes in line with the recent introduction of the Dubai Autonomous Transportation Strategy, which is expected to bring $6bn (AED22bn) in annual economic revenues by reducing transportation costs, carbon emissions and accidents, raising the productivity of individuals and saving hundreds of millions of hours wasted in conventional transportation.

W Motors founder and CEO Ralph Debbas (centre) pictured with the design team

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