Etihad Airways, the official airline partner of Special Olympics World Games Abu Dhabi 2019, has unveiled a new livery to promote the Games which will take place in the UAE capital on March 14-21.
The livery was unveiled to four athletes whose images are emblazoned across one of the airline’s Boeing 787-9 Dreamliners.
The four UAE athletes include swimmer Omar Al Shami, runner Hamda Alhosani and bowlers Saleh Almarri and Mariam Al Hosani.
The special decal was designed and printed in-house by the airline’s own creative team and applied by technicians at Etihad Airways Engineering facilities in Abu Dhabi.
Robin Kamark, Etihad Airways chief commercial officer, said: “This aircraft will continue to fly long after the Games and is just one of the ways the legacy will live on. It is our hope that as this aircraft travels the globe, it will convey a message of hope and inclusion, recognising the UAE’s Year of Tolerance.”
Special Olympics World Games Abu Dhabi will be the largest sports and humanitarian event in the world in 2019.
Over 7,500 athletes and 3,000 coaches, representing more than 190 nations, will participate in 24 officially sanctioned Olympic-style sports in venues across Abu Dhabi and Dubai.
One of these competitors will be young Emirati swimmer Al Shami, 15, who has previously won three gold, five silver and five bronze medals and is hoping to add more medals to his impressive haul when he competes next month.
“As an athlete of determination, I am proud to have worked with Etihad Airways on the Special Olympics livery campaign. The positive impact that meaningful partnerships like this have for people of determination is invaluable and I hope that more companies across the globe will follow suit,” he said.
It is expected that more than 20,000 overseas visitors will join tens of thousands of spectators from across the UAE to watch the Games.
Etihad Airways said it will fly in athletes, equipment, coaches, dignitaries and the media for the occasion, supported by Etihad Cargo.
“This ceremony is a celebration of our national heroes competing in the UAE national team. We believe that each one of these initiatives be it sponsorship, today’s livery unveil or logistics support will come together to make the Games truly incredible," said Kamark.
Peter Wheeler, CEO, Special Olympics World Games Abu Dhabi 2019, added: “With Etihad flying to many countries around the world, the new livery will help raise awareness of the upcoming World Games across the globe. By carrying the faces of our athletes on its aircraft, Etihad are playing an important role in spreading the universal message of tolerance and inclusion in a creative and impactful way to audiences in airports and cities around the world.”
In the coming months, the branded aircraft is scheduled to fly to Amsterdam, Athens, Barcelona, Brisbane, Jeddah, Kuala Lumpur, Manchester, Riyadh, Shanghai, Tokyo and Zurich and other destinations on the global network.For all the latest transport news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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