The new class will be priced between economy and business class
Dubai’s Emirates airline plans to introduce premium-economy class seats from next year, chief commercial officer Thierry Antinori told reporters on Wednesday.
“It’s about targeting and pleasing some customers flying in economy who want to fly a better class, but not business class,” he said. “It’s about up-selling the economy to premium-economy and not down-selling business class to premium-economy.”
The new class is expected to offer more legroom at a slightly higher fare price than economy class, while still being more affordable than business or first class seats.
In May 2017, Emirates president Sir Tim Clark said the airline “may have underestimated the demand for premium economy.”
Speaking on the airline’s podcast several months later, Clark said that Emirates had “already spec’d out the airplanes.”
“We know exactly what we’re going to do [and] where we’re going to place these seats, which zones (destinations) and how we’re designing the product,” he said.
On Wednesday, Antinori also said that Emirates believes there “are more opportunities left on the table” in India in the wake of Jet Airway’s collapse.
He added that the airline “would love” to add more capacity, but is already at the capacity mandated by Indian regulators.”
On Monday, Emirates announced a codeshare agreement with India’s SpiceJet that will see an additional 67 flights each week between Dubai and six Indian destinations.