To mark World Environment Day, Emirates transformed the PVC flex materials of its advertising billboards in South Africa into hundreds of reusable bags, the airline announced on Tuesday.
In a statement, the airline said that the material- collected from advertising banners across South Africa - produced school bags that were donated to the Emfundisweni Primary School in Alexandra.
A total of 517 square metres of PVC Flex material was collected and sent to Johannesburg, where Emirates commissioned Soweto-based entrepreneur Raymond Phiri of Motion Bags to design and make the bags.
Together with his team and the support of a second local company, Just Bags, Phiri created 200 school bags and 125 shopping bags.
“The movement towards sustainable living is now more important than ever, and we need to take an active role to reduce our carbon footprint and make an impact where we can,” said Fouad Caunhye, regional manager of Emirates Southern Africa.
Caunhye added that the project “not only gave us that opportunity, but also enabled us to engage with our community in a meaningful way.”
Also included with the bags was a selection of stationary and activities books from Emirates’ onboard products for children.
Additionally, Caunhy noted that Emirates has in the past introduced a number of environmentally-conscious initiatives.
“Over the years, we have introduced multiple sustainable best practices which include our sustainable blankets produced from 100 percent recycled bottles and a young, fuel efficient fleet of aircraft,” he said.For all the latest transport news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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