Revealed: how popular is Dubai's new taxi service Hala

Hala service enables customers to book a Dubai Taxi on the Careem app, set to ramp up fleet this month
Revealed: how popular is Dubai's new taxi service Hala
Hala is the joint venture between Roads & Transport Authority (RTA) and Careem.
By Sam Bridge
Tue 10 Sep 2019 01:59 PM

Hala, the joint venture between Roads & Transport Authority (RTA) and Careem, has achieved its landmark one millionth trip booked through the e-hailing service.

The service, which enables customers to book a Dubai Taxi on the Careem app, has been ramping up its fleet to reach over 5,500 vehicles by mid-September. It has also trained over 10,000 captains to manage e-hailing requests from customers.

Clemence Dutertre, CEO of Hala, said: "This is indeed a key moment for us. It reflects the incredibly positive reception our service has had in Dubai, being embraced by riders as a booking method they have been waiting for, and have now made Hala their first choice.”

She added: “Naturally, we are overwhelmed by the response, and would like to thank our customers and captains for their continuous support and trust. This is just the beginning of our journey.”

Hala enables residents and visitors of Dubai to locate the closest Dubai Taxi on demand, see a fare estimate and time of arrival before booking their ride.

Ride-hailing app Careem said earlier this month that it plans to expand Hala to other parts of the region following its initial success in Dubai.

As part of the new agreement, contracts have been signed between Hala and all of Dubai’s seven taxi franchise companies.

Prices range from AED8 during regular hours to AED9 at night and AED12 during peak hours. The company aims to bring estimated times of arrival to less than 5 minutes over the next few months.

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