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Wed 23 Oct 2019 04:17 PM

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Revealed: what to expect at the 15th Dubai International Motor Show

Dubai World Trade Centre event promises era defining tech, fully immersive VR/AR and some of the rarest cars on the planet

Revealed: what to expect at the 15th Dubai International Motor Show

UAE-based Ajlani Motors is set to debut its Hypercar which is already making waves globally ahead of its launch.

The next edition of the Dubai International Motor Show will take place at the Dubai World Trade Centre from November 12-16, promising era defining tech, fully immersive VR/AR and some of the rarest cars on the planet.

From Asia to the United States, this year’s show will feature the world’s biggest manufacturers including Gargash, Mercedes-Benz, BMW, Ferrari, Maserati, Lincoln, Cadillac, Chevrolet, GMC, Jaguar Land Rover, Nissan and Mitsubishi.

The UAE-based Ajlani Motors is also set to debut its Hypercar which is already making waves globally ahead of its launch. 

Dubai International Motor Show director Andrew Wingrove said: “Without question, this year’s Dubai International Motor Show will be the most advanced and experience-oriented in our 30-year history.”

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“Since our last edition, we’ve seen the synergy between driving, motoring and the AI-led technologies at the heart of our future living – which will all come alive in Dubai. This is a shift that has gone well beyond digital dashboard add-ons to now being the mastermind behind how our vehicles operate and even communicate on the road, with experts predicting there will be 220 million 5G-connected cars on the road by 2024. Transformation like this is forcing us to rethink the entire concept of driving and transport.”

In exploring the theme of Future Mobility, the show has collaborated with vehicle design and prototype futurists Italdesign to bring unique concepts including the Pop.Up Next VR Experience, which will take visitors on a thrilling inner-city drone flight through and above the streets of Dubai.

There will also be an up-close look inside the capsule concept for the proposed Dubai to Abu Dhabi Hyperloop, the vacuumed tube capable of firing passenger pods at speeds of up to 1,080kmph.

This year’s show will be ground zero for model launches by some of the biggest players in the automotive industry.

Included among those will be the debut global production model launch of the Aspark OWL, the all-electric Japanese hypercar powered by 1,150 horsepower and capable of going from 0-100kmph in less than two seconds. The fastest electric car ever made, the OWL – currently in production in Osaka – is promising buyers a top speed of 280kmph, with 300 kilometers of range on a full charge.

Masanori Yoshida, president and CEO at Aspark, said: “The Middle East is going to be a major market for Aspark vehicles, so I am very happy to be unveiling the final version OWL at the Dubai International Motor Show – the largest automotive event in Middle East.”

Lebanese luxury and concept car manufacturer Zedro SAL will be attending the Motor Show to launch the brand new, 1250Hp, customisable Notorious, while HongQi, the luxury car marque owned by China’s FAW Car Company, will unveil no less than six new models.

Group 63 – a club for AMG owners in Dubai – will curate the show’s AED500 million Elite Club, where more than 20 of the most stunning hypercars found anywhere in the world will sit on display, including a limited edition Bugatti Veyron, a $10 million Lamborghini Veneno and a Gumpart Apollo S.

Elsewhere, there will be high-speed go-karting, a full test drive area for buyers keen to try out cars and live drifting by some of the best in the business.

Trixie LohMirmand, senior vice president, Exhibitions & Events Management, Dubai World Trade Centre, said: “The 15th Dubai International Motor Show will once again be the platform that is at the forefront of the Middle East’s automotive transformation. This year attendees will witness future driving experiences and mobility technology that is reimagining the global automotive industry. With the motoring industry in the midst of major technology disruption, Dubai is the city where the Middle East will see this come to life.”

Early bird tickets are now available at a 25 percent discount until November 11.

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