By Neil Halligan
Members can redeem Skywards Miles to buy tickets or bid for exclusive VIP hospitality across 11 sports
Emirates Skywards, the loyalty programme of Emirates airline and sister carrier Flydubai, will offer customers access to events from the Dubai airline’s expansive sponsorships portfolio.
Through Skywards Exclusives, members will have access to curated and carefully crafted experiences at some of the world’s most high profile sporting events, concerts, VIP hospitality and money-can't-buy experiences, the airline said.
Members can redeem Skywards Miles to buy tickets or bid for exclusive VIP hospitality across 11 sports – including football, motorsports, rugby, cricket, baseball, tennis, and Australian Rules football, golf, horseracing, sailing and cycling.
"Sporting and cultural events are emotional journeys enjoyed by our members who come from 180 countries, and there's no better way to connect and communicate with our customers than through their shared passions and choices,” said Dr Nejib Ben Khedher, divisional senior vice president, Skywards.
“We've leveraged Emirates' stellar sponsorship portfolio to offer our members some of the best experiences on the planet – whether it's Arsenal, AC Milan and Real Madrid matches, Formula 1 or the Emirates Australian Open and Emirates Airline Dubai Rugby 7s.”
Khedher said the airline will add more global experiences to the ‘Exclusives calendar’ in the coming days and weeks.
Members can buy or bid on exclusives.skywards.com or on the Emirates App. Tickets are currently up for grabs for around 10 matches, ranging from football to golf and rugby. Aviation fans can also bid for hospitality at next week's Dubai Airshow.
The auctions have an open format, allowing members to see the current highest bid, how many bidders are participating and other relevant information (tier levels, terms and conditions apply).
The Skywards Exclusives is an expansion of Emirates’ Skybid programme, with a consolidation of the airline's extensive global sports sponsorships and events under one umbrella.
One such exclusive experience was at the recently concluded Rugby World Cup 2019, where an Emirates Skywards member's child was chosen as a flagbearer at the finals in Japan.For all the latest transport news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.