By Sam Bridge
Roads & Transport Authority says taxi booking and dispatch services will be moved to Hala, the joint venture between RTA and Careem
Dubai's Roads & Transport Authority (RTA) has announced that its taxi booking and dispatch services will be moved to Hala, the joint venture between RTA and Careem, as of December 7.
The move heralds a shift from the interactive voice response system of taxi booking in Dubai to Hala e-hailing system on the Careem app to improve quality and positive uptake since the launch of Hala in September, the RTA said in a statement.
“This step marks a paradigm shift of Dubai Taxi booking process from the call centre to Hala. It is part of RTA’s strategic drive to support Dubai Government’s Smart City initiative,” said Ahmed Bahrozyan, CEO of RTA’s Public Transport Agency.
"Several actions have been put into effect in order to guarantee a smooth transition for customers who are used to calling 04-2080808 to order a Dubai Taxi," he added.
Safety and lost and found issues will remain to be handled by RTA’s Call Centre (8009090).
Clemence Dutertre, CEO of Hala, said: “Our mission is to offer the best experience to customers when booking a ride in Dubai. The migration of the Dubai Taxi booking process to Hala will continue to ensure the most efficient experience for customers, connecting users to the closest Dubai Taxi at the touch of a button.
"Hala customers will get a booking confirmation in less than 10 seconds, get a taxi in an average of 3.5 minutes, and benefit from an enhanced experience with an average quality rating of 4.8/5 stars.”For all the latest transport news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.