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Thu 13 Feb 2020 10:30 AM

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Etihad Airways unveils subscription-based booking for corporate, frequent travellers

Etihad Airways customers can purchase a TravelPass for a fixed number of trips or for a particular travel period, rather than purchase flights one by one

Etihad Airways unveils subscription-based booking for corporate, frequent travellers

Svein Therkelsen, the CEO of Braathens IT and Etihad Aviation Group chief commercial officer Robin Kamark. Image: Etihad

Etihad Airways has announced a partnership with Norwegian technology developer Braathens IT to develop a new subscription-based platform aimed at corporate and frequent travellers,” it was announced on Wednesday.

The new ‘Travelpass’ will allow Etihad to offers its guests flexibility for regular and recurring travel arrangements.

Customers can purchase a TravelPass for a fixed number of trips or for a particular travel period, rather than purchase flights one by one.

In a statement, Etihad said that subscription-based travel provides customers with the choice between pre-paid trips and pay-as-you-fly options, increasing flexibility, ease of booking and cost-efficient travel management.

“The innovative TravelPass technology offers a revolutionary booking experience for corporate and frequent clients who will also be enrolled into our award-winning Etihad Guest frequent flyer programme,” said Etihad Aviation Group chief commercial officer Robin Kamark.

“By simplifying the travel process to just a few clicks, our guests have a seamless transaction through a platform that holds all your details in once place, gives you the flexibility to make changes to your booking without fees and gives you the choice to pay later,” he added.

The TravelPass will be available on the Etihad website on a desktop or mobile.

“Etihad is going to take sophisticated digital personalisation very far, everything from ease of use to customisation,” said Svein Therkelsen, the CEO of Braathens IT. “They are an innovative layer and they will continue in that direction to improve their customer’s digital experience using TravelPass.”

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