By Bernd Debusmann Jr
Careem said that $28,000 was donated to feed a child for a day, while $88,000 was donated to feed a child for a week
Customers of ride-hailing app Careem donated points amounting to over $180,000 before they expired on June 29th and 30th, the company has announced.
In a statement, Careem said that $28,000 was donated to feed a child for a day, while $88,000 was donated to feed a child for a week, all through the Careem Rewards programme on its ‘super app.’
Collectively, customers redeemed 610,533,375 points.
“We are extremely thankful for having the ability to improve people’s lives through Careem offerings,” said Careem UAE general manager Gheed El Makkaoui.
“Knowing that we helped raise over $180,000 to help people in our region through customer donations is humbling, and will hopefully set an example for companies and entrepreneurs in the region.
“Careem’s mission is to simplify and improve the lives of people - guiding principles when we designed the programme. I am hopeful that such initiatives will inspire others in the region to make a positive impact,” she added.
Points generated through the Super App can be converted to credit appearing in the app’s wallets to spend on rides, food, partner services or to give back to the community through donations.
As part of the company’s Super App strategy, Careem said it is focused on bolstering its reward programme by partnering with local and regional service providers as well as charity organisations.