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Mon 6 Jul 2020 09:14 AM

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Careem, Hala announce ride-hailing expansion into Ras Al Khaimah

Careem and Hala will be the first ride-hailing applications to launch in Ras Al Khaimah

Careem, Hala announce ride-hailing expansion into Ras Al Khaimah

Hala, which is available on the Careem app, will be launching a pilot phase in Ras Al Khaimah until the ramp up to a larger fleet of taxis and limos takes place and will be available across the emirate by mid-August of this year.

Dubai-based Careem and Hala have penned an agreement with the Ras Al Khaimah Transport Authority to provide the emirate’s first ride-hailing services for taxis and limos.

In a statement, the transport authority said that the move is aimed at helping visitors and residents by allowing to let them knowing their ride ETA, fare estimates and drive details, as well as by having a variety of payment options and the ability to collect reward points.

“This step comes from the authority’s commitment to uplift the transport sector and ensure the provision of safe, reliable and smart transport services,” said RAK Transport Authority director general Ismail Al Balooshi.

“It is in line with the authority’s strategy of digital and smart transformation, to keep pace with the global transformation standards in the field of urban transport planning, whereby the aim is to facilitate movement of individuals around the city, reducing private care ownership,” he added.

Hala, which is available on the Careem app, will be launching a pilot phase in Ras Al Khaimah until the ramp up to a larger fleet of taxis and limos takes place and will be available across the emirate by mid-August of this year.

“Entering the Ras Al Khaimah market represents a huge cooperation between both public and private sectors and will allow us to deploy our technology to optimise the infrastructure and provide easy and convenient options for people to travel around seamlessly, in addition to a great customer experience,” said Bassel Al Nahlaoui, managing director of Careem (Gulf and Pakistan).

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