Travel giant has two online brands Tajawal and Almosafer which recorded over USD300 million in sales for the year
Al Tayyar’s online travel platforms have grown sales threefold from a 2016 high of $115 million, according to the Group’s online business unit head, Muhammad Chbib.
“The year isn’t over yet so I can’t give you full figures, but so this is the story so far,” Chbib said during an interview with Arabian Business.
The Saudi-based travel giant Al Tayyar Group’s latest online platform is in its second year of operations.
The Group currently operates two online booking platforms in the form of Tajawal, founded in 2016, as well as Almosafer, which has been in business for five years. The brands have succeeded because of their focus on creating products and services “for the region from the region,” he said.
“Our technology platform is superior to anything I’ve seen in the Middle East,” he said. “We also have a very strong branding focus that communicates the individual benefit of each of our brands to consumers, which tap into the discerned needs of travellers from and to the region.”
Chbib added that there is room for more brands in the Group’s business: “The online travel sphere offers a lot of untapped opportunities, which is why having two brands makes sense. For Al Tayyar's Online Business Unit, there is definitely potential for even more business concepts to follow,” he said.