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Fri 16 Mar 2018 10:47 AM

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Abu Dhabi launches digital platform to boost cultural tourism

Abu Dhabi Culture initiative will allow users to gain instant access to cultural life and heritage in the emirate

Abu Dhabi launches digital platform to boost cultural tourism
(Photo: WAM)

Tourism chiefs have launched a comprehensive new digital initiative which will act as a ‘one-stop’ reference for all cultural information for Abu Dhabi.

As part of UAE Innovation Month, the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) said the Abu Dhabi Culture initiative will allow users to gain instant access to every possible aspect of cultural life and heritage in the emirate.

The portal encompasses a website as the main hub for information, a mobile app for both iOS and Android devices, social media presence on Facebook, Twitter, Instagram and YouTube, as well as podcasts on Soundcloud and iTunes that feature weekly broadcasts of cultural topics and discussions with experts.

Mohamed Khalifa Al Mubarak, chairman, DCT Abu Dhabi, said: "The Abu Dhabi Culture platform is an important step in our journey to present Abu Dhabi’s rich culture to the world, as it represents our continuous efforts in reinforcing the emirate’s cultural and intellectual presence, as well as contributing to the UAE’s position internationally in the application of technology and digital transformation.

"It is our vision at DCT Abu Dhabi to promote and sustain the rich culture and heritage of Abu Dhabi for future generations, which we can only be achieve through the adoption of the latest technologies that are aimed at the transfer of knowledge, underpinning our commitment to exploring new cultural horizons that pave the way for a more innovative digital life.

"Through launching an accessible digital platform of this level of diversity and inclusivity, we are ensuring that we encourage creativity, and supporting the spread of innovative thinking within society, benefitting users from all backgrounds and interests."

He said the initiative will use the very latest technologies and functionality, and will feature continuously updated content, fresh new photos and videos, a 360 walkthrough for each cultural location or activity, contact information and an interactive map, a ‘book a visit’ option for individuals, groups and schools, as well as an education kit for multiple locations.

Abu Dhabi Culture will also feature a ‘Send a Postcard’ option, an event calendar, a 'Make a contribution' mechanism to allow users to support a favoured asset, nearby recommendations, driving directions for each location as well as personalised content.

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