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Fri 30 Mar 2018 10:42 AM

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Chinese surge boosts Abu Dhabi hotel guest numbers in February

Official figures reveal an 83% jump in Chinese visitors to UAE capital compared to February 2017

Chinese surge boosts Abu Dhabi hotel guest numbers in February

The number of hotel guests staying in Abu Dhabi during February rose 15.2 percent compared to the same month in 2017, according to new figures.

Statistics from Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) showed a surge in Chinese guests spearheading impressive increases for all key source markets.

In total, 405,849 visitors were guests of Abu Dhabi’s 162 hotels and hotel apartments during February, an increase of more than 53,000 over February 2017.

All three regions recorded a year-on-year increase in hotel guests - with Abu Dhabi up 16.3 percent, Al Ain Region up 2.4 percent and Al Dhafra Region up 20.4 percent.

Multiple countries provided double digit comparable growth during the month, with China by far the most prominent, with a 83.6 percent increase. The UK followed with a 31 percent increase, with India posting a 29.1 percent lift, Germany 23.1 percent, and the United States a 16.2 percent growth.

Visitors from France were also prominent, up 27.2 percent, likely boosted by sustained interest in Louvre Abu Dhabi.

The surge in Chinese guests is in part a consequence of the investment from DCT Abu Dhabi on Baidu - the Chinese equivalent of Google - which resulted in a 50-fold increase in the traffic to the Chinese language version of the Visit Abu Dhabi website over the last three months.​

Saif Saeed Ghobash, director general, DCT Abu Dhabi, said: “We are continuing to consolidate and build on the success of 2017, with our digital campaign and targeted investment in China especially prominent.

"Our focus markets in India, UK, Germany, France and the US are all performing particularly well, each recording more than 16 percent growth in February."

He said Abu Dhabi was aiming to attract 8.5 million visitors by 2021.

Hotel occupancy rates increased in February in Abu Dhabi’s 131 hotels, while the Al Ain Region and Al Dhafra Region recorded falls in their respective 20 and 11 hotels. Average Length of Stay for visitors dropped slightly across all three regions.

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