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Sat 14 Apr 2018 12:38 AM

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Accor says SO/ hotel brand to make MidEast debut in Dubai

Art-driven SO/ Uptown Dubai is set to open in late 2020, will also feature branded residences

Accor says SO/ hotel brand to make MidEast debut in Dubai
Sami Nasser, chief operating officer, luxury brands, AccorHotels Middle East.

SO/, AccorHotels’ luxury brand, has announced its debut property in the Middle East with the SO/ Uptown Dubai.

The disruptive art and experience driven property is set to open to guests by late 2020, and will feature 188 rooms in addition to 215 branded residences. 

The brand’s debut was announced at a signing ceremony with development partner Dubai Multi Commodities Centre (DMCC), the free zone for commodities trade and enterprise in Dubai.

The signing marks AccorHotels’ entry into DMCC’s upcoming district, Uptown Dubai which will include seven high rise towers atop seven levels of podium.

Sami Nasser, chief operating officer, luxury brands, AccorHotels Middle East said: “Dubai is the perfect destination to launch one of our most sought-after luxury lifestyle brands, SO/, through our debut partnership with DMCC.

“The brand’s debut within Uptown Dubai’s first super-tall tower, a high-profile project similar to SO/ in its playful reinterpretation of luxury, will undoubtedly position the property as a landmark within an increasingly competitive hospitality industry,” Nasser added.

With six SO/ hotels in operation in Thailand, Singapore, Mauritius, Berlin and St Petersburg, SO/ Uptown Dubai will join 10 openings worldwide within the next five years.

Each hotel features architecture and design as art through collaborations with world-renowned designers including Karl Lagerfeld, Kenzo and Christian Lacroix.

The Dubai hotel will feature the MIXO lounge bar, HI-SO bar, lobby lounge, an all-day dining restaurant, in addition to the Sky Bar & Lounge. It will also house a meeting hub, including a ballroom, board room, business centre and pre-function space for corporate and social events.

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