The Sharjah Investment and Development Authority (Shurooq) signed a management agreement with Emaar Hospitality Group to operate a lifestyle boutique hotel in the heart of Al Qasba, a lifestyle and leisure destination in the emirate.
Vida Al Qasba Sharjah will be operated under Emaar Hospitality Group’s Vida Hotels and Resorts, an upscale lifestyle hotel and serviced residences brand.
Featuring 100 rooms and suites, Vida Al Qasba Sharjah has been announced as demand for hotel rooms in Sharjah has already outpaced supply, with estimates saying the city will need to add more than 2,850 rooms by 2020.
Marwan bin Jassim Al Sarkal, CEO, Shurooq, said: “Sharjah’s tourism sector has recorded consistent growth with the number of hotel guests set to increase from 2.07 million in 2017 to over 3.16 million in the next two years.
"To meet the demand, it is important to strengthen the supply of quality hotels that meet the lifestyle aspirations of the visitors. We chose Emaar Hospitality Group’s Vida Hotels and Resorts to operate our boutique hotel in Al Qasba, led by its credentials in creating a refreshingly different experience for the new generation of travellers.”
Olivier Harnisch, CEO of Emaar Hospitality Group, added: “Vida Hotels and Resorts has brought a fresh identity to the hospitality sector of the region with our focus on two defining features that meet the aspirations of the new generation of travellers – design-led spaces and connectivity. Sharjah has tremendous potential of growth for its hospitality and tourism sectors. Vida Al Qasba Sharjah addresses a distinctive white space in the market through its positioning as a lively and vibrant hub where inspiring minds meet and connect.”
Among the amenities that await guests include a lobby lounge, an all-day dining restaurant, three meeting rooms and a pre-function space equipped with advanced technologies, a spa and wellness centre, an outdoor swimming pool and deck, children’s splash pad and pool bar.
Vida Hotels and Resorts has two operational properties in Dubai – Vida Downtown and Manzil Downtown – as well as several upcoming projects in the UAE including Vida Harbour Point, Vida Dubai Marina, Vida The Hills, Vida Dubai Mall, Vida Townsquare, Vida Beach Reem Island Abu Dhabi, Vida Residences Downtown, Vida Za’abeel, Vida Aljada Sharjah, all in the UAE.
The brand has expanded internationally with management agreements to operate Vida Jeddah Gate in Saudi Arabia, Vida Marassi Marina in Egypt, and Vida Marassi Al Bahrain in Bahrain.
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