Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has signed an agreement with Fliggy, the online travel service platform of global technology company Alibaba Group.
The deal aims to boost the number of Chinese tourists visiting Dubai through closer collaboration in integrated 360-marketing campaigns to strategic high-growth segments, a statement said.
It also entails collaboration between the partners to deliver an enhanced travel experience for Chinese visitors to the emirate by providing easy access to Dubai’s travel products and information.
In addition, Dubai Tourism will maintain and update the Dubai Destination Mall page on Fliggy, providing a comprehensive overview of the city’s tourism proposition to the broad customer base that Fliggy delivers.
As a major online travel platform in China, selling a wide range of travel products including flights, hotels, tour packages, and car rentals through online travel agencies and direct travel service providers, Fliggy is a strategic travel partner for Dubai Tourism within China.
Issam Kazim, CEO of DCTCM, said: “As one of China’s leading travel platforms, Fliggy is the natural travel partner for Dubai Tourism.
"China is one of Dubai’s fastest growing source markets (with 258,000 Chinese tourists visiting the city in the first quarter of the year alone, a 12 percent year-on-year increase), but it is also one in which consumer demands and expectations are evolving at a dramatic pace.
"Demand for independent travel is growing, with a large proportion of Chinese tourists preferring to make their own arrangements and travel without a tour guide.”
Looking ahead, Dubai Tourism will also seek to work more closely with Fliggy and businesses in Alibaba’s comprehensive digital ecosystem, the statement added.
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