Rove unveils new Dubai beachfront hotel project

366-room Rove La Mer set to open in 2020, marks the newest addition to the growing portfolio of Rove Hotels properties in the UAE
Rove unveils new Dubai beachfront hotel project
By Sam Bridge
Wed 20 Jun 2018 01:51 PM

Rove Hotels, the midscale hotel brand, has announced Rove La Mer located in the heart of La Mer, Dubai’s beachfront.

The 366-room Rove La Mer marks the newest addition to the growing portfolio of Rove Hotels properties in the UAE.

Stretching into the ocean in the Jumeirah 1 neighbourhood, La Mer offers a lifestyle and leisure environment surrounded by 2.5km of relaxing sandy beaches.

Designed for value-conscious travellers who seek fuss-free hospitality, Rove Hotels are developed as a joint venture between Meraas and Emaar Properties.

Olivier Harnisch, CEO of Emaar Hospitality Group, said: “La Mer is an ideal fit to the brand values that Rove Hotels celebrates, with a focus on offering exceptional lifestyle experiences in a trendy environment.

"The positive buzz of La Mer and the popularity it has gained among the young and young at heart make Rove La Mer Resort ideally positioned to meet the needs of the new generation of travellers who explore without boundaries and seek culturally inspiring experiences.”

Scheduled to open in mid-2020, just in time for the Expo 2020 Dubai, Rove La Mer will feature 366 rooms including interconnected rooms - nearly 35 per cent of the total - as well as rooms specially designed for people of determination.

All rooms have free high-speed Wi-Fi while the hotel also offers a 24-hour boutique convenience store, outdoor pool, sundecks to relax, a 24-hour gym, 24-hour self-service laundromat, luggage store rooms, and sofa beds for extra guests.

Rove La Mer will also be home to The Daily, an all-day restaurant that serves international flavours, as well as a Lobby Lounge, outdoor terrace and beachside food and beverage. As is the norm at Rove Hotels, guests also have the convenience of late check-out at 2pm.

Rove Hotels currently has five operational hotels in key locations in Dubai – Rove Downtown, Rove City Centre, Rove Healthcare City, Rove Trade Centre and Rove Dubai Marina. Several Rove Hotels are being planned in Dubai and other locations in the UAE as well as in Saudi Arabia.

La Mer, which opened in October 2017, comprises La Mer North, La Mer South and Laguna, with over 100 shops, cafés, restaurants, and beach activities. The central Laguna area includes a waterpark with a surf park.

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