The Hala China initiative plans to set up a dedicated Mandarin hotline and concierge service for Chinese visitors
The Hala China initiative has announced new strategic partnerships with Emirates Airline and payment services company Union Pay and named a new board of directors, it was announced on Sunday.
Hala China, a joint initiative of Dubai Holding and Meraas, is focused on creating an annual schedule of experiences and tourism packages catering to Chinese visitors in seven categories: stay, shop, eat, paly, explore, wellness and concierge.
On Sunday, Emirates Airline was appointed the official carrier for Hala China, with plans to develop packages and privileges for Chinese speakers across its seven China routes.
Additionally, Union Pay was named as the preferred payment partner for the initiative, with Bank of China seeking to establish long-term economic relationships through its own financial services.
Overseeing current and future strategic partnerships will be a board that is chaired by Sheikh Majid Al Mualla, the divisional senior vice president, commercial operations of Emirates. His deputy will be Mohamed Almulla, CEO of DXB Entertainments.
Other board members include Huda Buhamaid, chief marketing officer of Dubai Holding and Mohammed al-Shehhi, CEO of D3, in additional three members drawn from Meraas.
In a statement, Sheikh Majid said that the board has already taken steps to set up a dedicated Mandarin hotline and concierge service for Chinese speakers visiting Dubai.
“Language is often one of the biggest obstacles business and leisure travelers face when searching for experiences that enable them to immerse themselves in a new place and start building connections and memories,” he said. “In creating a dedicated service for Chinese speakers, we aim to make it easier for visitors to experience more of what Dubai has to offer, and, in doing so, reconfirm our commitment to supporting Dubai’s vision as a leading destination for international visitors.”
Events already planned for Hala China include a Chinese musical, ‘Wind from the Sea’, organised with support of the embassy, which was held on July 15.
The event will be followed by a week-long Chinese film festival in October, a Chinese cultural exhibition in November and a cooking competition in January.