UAE's Rotana opens new sales offices in European push

Hotel operator announces launch of three new global sales offices in Paris, Milan and Amsterdam
UAE's Rotana opens new sales offices in European push
The Beach Rotana Abu Dhabi is part of the company's growing portfolio.
By Sam Bridge
Tue 24 Jul 2018 02:16 PM

UAE-based hotel operator Rotana has announced the inauguration of three new global sales offices in Paris, Milan and Amsterdam.

The company said these will complement its existing offices in Saudi Arabia, Iran, Kuwait, Germany, India, Russia, the UAE and the United Kingdom to help support Rotana’s expansion plans and drive business from these key markets.

Declan Hurley, Rotana corporate vice president - sales, said: “The main responsibilities of these new offices will be to grow our client base, introduce our brands to new clients, promote, market, and sell our properties based outside of their physical location.

"Taking into consideration the huge potential of these markets, which have seen a growth of 16 percent to our hotels across the Middle East, Rotana has appointed Aviareps as its sales agent, owing to their experience, reputation, and presence across Europe.

"We are pleased with how our relationship has got off the ground and we have compiled a solid sales and marketing plan with a wide range of sales activities to roll out during the remainder of 2018 and throughout 2019.”

He added: “Our plan is to have more offices across key markets within the next 24 months. This is in line with the overall expansion of Rotana properties and our growing market segment.”

Rotana currently manages a portfolio of over 100 properties throughout the Middle East, Africa and Turkey, with an aggressive expansion plan in place.

Its brands include Rotana Hotels & Resorts, Centro Hotels by Rotana, Rayhaan Hotels & Resorts by Rotana, Arjaan Hotel Apartments by Rotana and The Residences by Rotana.

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