New Hatta brand positions it as national park, eco-tourism hotspot

Meraas says Hatta strategy also comprises increased efforts in conservation and forestation as well as plans to enrich wildlife, support farming, and preserve water resources
New Hatta brand positions it as national park, eco-tourism hotspot
By Sam Bridge
Sat 04 Aug 2018 01:41 AM

Meraas has revealed the new visual identity of its projects in Hatta, creating a brand that positions the region as a national park and eco-tourism destination.

The launch is part of a long-term strategy Meraas has implemented with objectives to protect the natural environment in Hatta in line with the objectives of the Hatta Comprehensive Development Plan.

In addition to tourism development projects, the strategy also comprises increased efforts in conservation and forestation as well as plans to enrich wildlife, support farming, and preserve water resources.

Meraas recently launched a series of development tourism projects for Hatta, the first phase of which includes the construction of a giant Hatta sign and tourist landmark, as well as an adventure centre and mountain lodges. It also includes a first-of-its-kind trailer luxury hotel which features special trailers as hotel rooms, on the banks of the Hatta dam.

The project is set to open in the fourth quarter of this year, followed by a second phase of projects to be announced at a later stage.

Meraas said the new logo was designed to reflect key strengths of Hatta. It reflects the area’s serene and breath-taking landscape, its mountains and water bodies.

The logo also highlights the Samr tree, one of the natural species native to the region which is known for its significance as the main source of food for wildlife, its support in resisting desertification and its benefits in the manufacturing of medicines and for its nutritional value.

It also features the Arabian Oryx, one of the largest desert mammals in the Arab region and an important part of its heritage throughout history.

Abdulla Al Habbai, group chairman at Meraas, said: “The announcement of the new identity of our projects is in line with our efforts to enhance the position of Hatta as a leading eco-tourism destination.

"We want these projects to be a source of pride for the people of Hatta and help in attracting visitors from around the world.

“Through our projects, we aim to play an important role in terms of education and raising awareness, as we introduce Hatta as a natural park where visitors can experience nature and explore its landmarks and find out more about authentic Emirati culture through collaborations with various stakeholders and the effective participation of people of Hatta.”

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