Department of Culture and Tourism - Abu Dhabi partners with Airbnb to showcase Emirati Experiences to global audience
The Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi) has partnered with Airbnb to promote the UAE capital’s offerings.
DCT Abu Dhabi will use the online community marketplace which provides access to millions of unique accommodation around the world to showcase Emirati Experiences which offer visitors a selection of 20 different tours and experiences.
These are designed and led by Emirati nationals which provide firsthand insight into Emirati culture, heritage and history.
The new joint initiative means all 20 Emirati Experiences will now be included on Airbnb’s popular global platform for the first time.
The Abu Dhabi deal follows a similar agreement to promote experiences in neighbouring Dubai.
"This collaboration with our friends at Airbnb to showcase Emirati Experiences on their hugely popular service makes perfect sense and is in line with our mandate to promote our emirate to the widest possible audience," said Sultan Al Mutawa Al Dhaheri, executive director, Tourism Sector, DCT Abu Dhabi.
"Each year, millions of tourists come to Abu Dhabi to experience our history, traditions and heritage and there is no better way for visitors to experience the uniqueness of Abu Dhabi and its districts, and to learn about our rich history than by spending time with an Emirati tour guide, which is what Emirati Experiences offers."
Emirati Experiences currently offers tours and excursions, including the Bait Al Oud Visitor Experience, the Emirati Ladies Experience, the Emirati House Experience, Capture the Moment - a four-hour guided photography tour with professional photography tips and Desert Safari.
Also available are the Zayed Tour - a journey around various historic and important locations in Al Ain city that highlights the extraordinary life of Sheikh Zayed bin Sultan Al Nahyan.
"We are delighted to be partnering with the DCT Abu Dhabi to help grow the number of Experience hosts on the Airbnb platform," said Hadi Moussa, Airbnb general manager for Middle East and Africa and Head of EMEA Business Development.
"Following the success of Experiences in Dubai, this partnership will attract new guests to experience Abu Dhabi’s famous hospitality and discover one of the most dynamic and fast-growing tourism destinations in the world."