INDEX Dubai Sleep challenge to take place in September as research shows 90% of UAE residents are not getting enough sleep
An exhibition aims to find Dubai's best snoozer as research shows 90 percent of UAE residents are not getting enough sleep.
The first ever INDEX Dubai Sleep challenge, sponsored by DeRUCCI, will pit Dubai’s best nappers against one another on September 16.
The contest will see who can enjoy the longest, most peaceful snooze right in the middle of the exhibition floor during the autumn edition of the Middle East’s leading interiors show INDEX.
In the UAE, 90 percent of people are not getting enough sleep, according to the results published by researchers at the University of Michigan in the United States based on comparing global sleep patterns.
INDEX event director, Samantha Kane-Macdonald, said: “Increasingly, the ‘right bed’ is gaining importance in homes as well as hotels worldwide. A recent survey by Mattressadvisor.com found that nearly 81 percent of travelers say a comfortable bed is the single most important feature in a hotel room."
To participate, share your most memorable or bizarre sleep story in 150 words on www.facebook.com/INDEXDubai. Entries have to be submitted before September 2.
Four contestants will be shortlisted from the entries received, to go head-to-head in a three-hour siesta contest that will take place on mattresses from DeRUCCI. The winner will take home a new bed.
September’s INDEX exhibition will be running alongside The Hotel Show Dubai, The Leisure Show and the FIM show at Dubai World Trade Centre from September 16-18.