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Thu 9 Aug 2018 01:50 PM

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Dubai theme park attracts nearly 1.5m visitors in H1, up 46%

Dubai Parks and Resorts operator says 38% of visitors during first half of 2018 were from overseas

Dubai theme park attracts nearly 1.5m visitors in H1, up 46%

Almost 1.5 million people visited Dubai Parks and Resorts, the Middle East’s largest multi-themed leisure and entertainment destination, during the first half of 2018, up by 46 percent, its operator said.

DXB Entertainments said that of the 1.46 million visits, 32 percent were multi-park tickets, 38 percent were single park tickets and 25 percent were annual pass visits.

Tour and travel operators contributed 19 percent of visits, and international visitors made up 38 percent of total visits with the largest contributors coming from the MENA, GCC and the Indian subcontinent.

Dubai Parks and Resorts features Motiongate Dubai as well as the region’s first Legoland Park and a Legoland Water Park and Bollywood Parks Dubai, connected by Riverland Dubai, a retail, dining and entertainment walkway.

Mohamed Almulla, CEO and managing director, DXB Entertainments, said: “The business is making good financial and operational progress under our clearly defined strategy.  Our primary focus is on driving footfall, generating repeat visitation through a simplified pricing structure and increasing brand awareness through targeted marketing initiatives. We attracted 1.46 million visits in the first half of the year, an increase of 46 percent compared to the same period last year.

“We are continually refining our offer to meet guest demand and are currently working on a Bollywood Parks Dubai enhancement strategy which includes increasing the number of smaller family friendly rides as well as enhancing the theming, performances and food options. Our goal is to make Bollywood Park™ Dubai a truly unique experience with more family friendly options.”

For the three months ended June, DXB Entertainments reported total revenues of AED116 million, of which AED80 million was generated through the theme parks, AED5 million through retail and AED17 million through hospitality.

Within the theme parks, 68 percent of revenue in Q2 was driven through admissions and 27 percent through in-park spend.

Almulla added: “DXB Entertainments has made good progress in growing its brands in the region and beyond during the first half of 2018.

“Looking ahead, we will continue to grow visitation from our key markets in the UAE, GCC and internationally, whilst also focusing on enhancing the visitor experience to deliver on DXB Entertainments’ long-term strategy.

“Theme parks are seasonal in nature and whilst we expect to deliver year-on-year growth compared to the year ended December 31 2017, we anticipate the warmer third quarter to continue to reflect the effect of seasonality in line with our expectations.”

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