US-based Choice Hotels International has revealed plans to bring seven additional hotels to Saudi Arabia under its Comfort and Quality brands.
The new hotels represent the first tranche of a broader strategy to open 30 Choice-branded hotels to the Gulf kingdom, Hotelier Middle East reported on Thursday.
The hotels include three Comfort Inn & Suites hotels in Riyadh, one Comfort Suites and two Quality Inn & Suites hotels in Jeddah and one Comfort Inn & Suites in Taif.
The announcement follows the previously signed master development agreement with an affiliate of one of the largest tourism and travel companies in the Middle East, Al-Tayyar Travel Group.
All seven hotels will be operated through hotel-management agreements between CHME Ltd, a subsidiary of Al-Tayyar Travel Group, under a master license agreement with Choice Hotels. Four of the hotels already are under construction and expected to open beginning in the third quarter of 2019.
Choice Hotels president and CEO, Patrick Pacious, said: “International growth remains a key strategic focus for Choice, and the kingdom presents an attractive market for expansion. We are proud to leverage our decades of mid-scale experience to bring more hospitality options that travelers desire to the region.”
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