Middle East launch planned for new affordable brand Motto by Hilton

The lifestyle brand will revolve around space-saving features such as multi-functional furniture that can be discreetly stowed when not in use
Middle East launch planned for new affordable brand Motto by Hilton
The global hotel firm said the micro-hotels will launch in prime global locations, including in the Middle East.
By Lubna Hamdan
Mon 05 Nov 2018 09:24 AM

Hilton has unveiled a new affordable lifestyle brand, Motto by Hilton, to cater to cost conscious consumers looking for value for money.

The global hotel firm said the micro-hotels will launch in prime global locations, including in the Middle East. While no date has been given for the regional introduction, the brand will revolve around affordability and multi-purpose spaces.

“Following extensive market research that focused on consumers’ needs and wants, we discovered the opportunity for a brand that offers travellers a trifecta of centrally located, reasonably priced and less traditional lodging that provide a one-of-a-kind experience,” said Jon Witter, chief customer officer, Hilton.

Average hotel rooms will span 14 square meters and will include space-saving features such as wall-beds, lofted beds, segmented shower and toilet stalls, as well as multi-functional furniture that can be discreetly stowed when not in use.

Motto by Hilton will also allow large travel groups to book multiple connecting rooms in advance, and split payments between more than one person at the time of booking.

The hotel will also boast a curated sleep experience with features such as a premium mattress, a white noise app and a Sleep Kit with eye masks, essential oils or vitamin bars.

The brand will also launch in Europe, the Americas and Asia Pacific.

A 100-bed Motto by Hilton will begin construction in Marylebone, London in January 2019, with a planned opening in 2020 as the first Motto by Hilton properties.

It will then open in Lima, Dublin, Savannah, San Diego, Boston and Washington, DC among others.

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