Ras Al Khaimah launches new campaign to lure more tourists

New 'I Found Ras Al Khaimah' campaign highlights the hidden gems, diverse attractions and adventure events
Ras Al Khaimah launches new campaign to lure more tourists
The global promotional campaign incorporates the value of exploration and discovery in Ras Al Khaimah.
By Sam Bridge
Wed 07 Nov 2018 02:07 PM

Ras Al Khaimah Tourism Development Authority (RAKTDA) has launched a new destination marketing campaign called I Found Ras Al Khaimah.

The campaign made its global debut at the 2018 World Travel Market London, as the emirate looks to capitalise on increasing visitor interest from the UK and other international markets.

The campaign highlights the hidden gems, diverse attractions and adventure Ras Al Khaimah has to offer, RAKTDA said in a statement.

The global promotional campaign incorporates the value of exploration and discovery in Ras Al Khaimah, showcasing everything from adrenaline-packed activities like mountain hiking and ziplining, pristine beaches, to engaging with local communities and learning about ancient rural lifestyles and cultures, it added.

Ras Al Khaimah, one of seven emirates that make up the UAE, features 64km of beautiful beaches, historic forts, scenic mountains and terracotta deserts.

The new destination campaign also aims to build on its reputation as a leading adventure and leisure tourism hub in the Middle East.

“Ras Al Khaimah has a lot to yet discover for many of our target markets, and we are excited to launch our latest marketing campaign at World Travel Market London. As we look towards our existing goal of attracting one million visitors by the end of 2018 and our new ambition to attract three million by 2025, it is important that we maintain this momentum,” said Haitham Mattar, CEO of Ras Al Khaimah Tourism Development Authority. 

The new campaign will be rolled out in all Ras Al Khaimah’s key source markets, he added.

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