Abu Dhabi's ADNEC says to redefine conference space with The Hive

Abu Dhabi National Exhibitions Company set to unveil new style of meeting space by end of this year
Abu Dhabi's ADNEC says to redefine conference space with The Hive
The Hive incorporates a boutique auditorium designed on the same principal as an amphitheatre.
By Sam Bridge
Fri 23 Nov 2018 10:55 AM

A new development is set to redefine the meeting and conference space in Abu Dhabi, according to the Abu Dhabi National Exhibitions Company (ADNEC).

ADNEC said it has recognised the importance to introduce a new, flexible, space for meetings and events.

Named The Hive, the new style of meeting space will launch by the end of this year and has been designed to "encourage attendee participation and in turn maximize the outputs of face to face engagement", a statement said.

The Hive will complement ADNEC’s existing portfolio of event spaces by introducing a multi-functional environment which combines functionality with aesthetic appeal, it added.

The Hive incorporates a boutique auditorium designed on the same principal as an amphitheatre. This design reimagines the traditional speaker to audience relationship and encourages more open dialogue and audience participation.

In addition, The Hive offers multiple modular and flexible seating arrangements enabling attendees at events to effectively organize themselves into smaller working parties.
Privacy is also offered with a variety of fully equipped and serviced offices, boardrooms, desks, pods and breakout areas.

Humaid Matar Al Dhaheri, group CEO of ADNEC, said: “The idea of collaborative meeting spaces is fast gaining traction as being crucial to the success of an event or a conference.

"Given Abu Dhabi’s growing reputation as a hub for leading international conferences and the diverse global nature of the events that ADNEC hosts and organises, we decided that the time is right to adapt to the requirements of the international event community and create meeting spaces of the future.

"The Hive will be a dynamic gathering space that integrates the architectural essentials of light, form, and material, as well as great coffee and food, to offer a stylistic, customizable, next-generation meeting area which will maximise the participation and learning from those in attendance.”

The Hive development follows the inauguration in 2017 of the ADNEC Innovation Lab.

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