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Sun 16 Dec 2018 03:13 PM

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Most UAE residents plan holidays around social media

Around 75% consider photos as important as travelling, RSA study shows

Most UAE residents plan holidays around social media
Study found that 35% of respondents are inspired by photos posted by travel influencers on social media, with many planning their holidays by factoring in attractive landmarks seen on Instagram.

Around 80% of UAE residents plan their holidays around taking photos to share on social media, with 75% considering the photos as important as travelling itself, according to a report by RSA Insurance called Travel Habits 2.0: Travelling in the Age of Social Media.

The study in collaboration with YouGov examines attitudes of 500 UAE residents to assess the impact of social media on their travel-related decisions.

It found that 35% of respondents are inspired by photos posted by travel influencers on social media, with many planning their holidays by factoring in attractive landmarks seen on Instagram. Around 61% stated fear of missing out as one of the main drivers influencing their decision-making process.

Moreover, data showed that one in four UAE residents would go the extra mile to get the perfect picture while on holiday, such as waking up before sunrise to get good lighting, trekking to hard-to-reach locations to capture a view or enduring uncomfortable conditions for the best shot.

The report also revealed that around a third of the UAE’s population would enhance their images before sharing them online, performing beautification and implementing advanced editing techniques.

While almost half of travelers (46%) post their travel photos on social media, a higher proportion (53%) share them privately with friends and family.

However, 60% of travelers said their travel experience is incomplete if they don’t post photos online, while 80% expressed that they would be devastated if they were to lose all their travel photos.

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