Dubai Tourism set to launch new Attractions Marketplace

New B2B online platform will go live early next year to promote Dubai's attractions and experiences
Dubai Tourism set to launch new Attractions Marketplace
Helal Almarri, director-general, Dubai Tourism.
By Sam Bridge
Wed 19 Dec 2018 03:47 PM

Dubai Tourism has announced plans to launch a new business to business online platform early next year to promote the emirate’s attractions and experiences.

Launching in January 2019, the B2B Attractions Marketplace has been designed to further stimulate industry cohesion through the connectivity of the city’s attractions and experiences with the network of B2B resellers.

The interactive platform will enable all B2B stakeholders including online travel agents, OTAs, hotels, tour operators, aggregators and destination management companies to discover Dubai’s full range of offerings, allowing them to create a more bespoke and customisable visitor experience.

The platform will offer a white label reservation and ticketing solution for attractions and experiences to operate more efficiently.

As highlighted in a recent report, 69 percent of global travellers prioritise their spending on tourist activities over their accommodation choices, making the attractions and experiences segment the third most prominent in the travel ecosystem.

The Attractions Marketplace will raise the profiles of the city’s entertainment options among relevant partners, in turn helping to increase their sales and revenue potential.

The Attractions Marketplace has been developed by Dubai-based technology provider, PrioHub, an entity under the dnata group.

Helal Almarri, director-general, Dubai Tourism, said: "The introduction of the Attractions Marketplace marks an important step towards providing the city’s attractions and experiences with the power to market themselves more effectively to a wider audience.

"There is a need for a hyper-connected business landscape to potentially revolutionise the tourism ecosystem in order to maintain global competitiveness.

"The native, purpose-built platform aims to bring into focus the diversity and accessibility of the emirate’s wide range of attractions and experiences, with the online portal facilitating the interaction between all stakeholders to amplify Dubai’s reach globally. It will also create a repository of attractions with real-time availability and connectivity, making it an effective one-stop-shop for global resellers."

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