Only in Dubai: new tourism initiative rolled out

Dubai's Department of Tourism and Commerce Marketing plans to deliver authentic and exclusive experiences for tourists
Only in Dubai: new tourism initiative rolled out
Dubai Tourism said it will develop Only in Dubai experiences in collaboration with partners and stakeholders in creating various specialised programmes, activations and authentic one-of-a-kind experiences.
By Sam Bridge
Wed 02 Jan 2019 02:17 PM

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) is rolling out a set of initiatives to deliver end-to-end “Only in Dubai” experiences.

The move aims to ensure tourists get to enjoy an unforgettable stay in the emirate, and encourage repeat visitation, as part of efforts to further strengthen and sustain the city’s propositions, a statement said.

One of the key pillars of Dubai’s Tourism Vision 2022-2025, the Only in Dubai set of initiatives will deliver authentic destination experiences across travel touchpoints that are tailored to relevant segments of tourists, it added.

The tourism strategy announced by Dubai’s leadership aims to make Dubai the most visited city in the world, targeting 25 million visitors annually by 2025.

Issam Kazim, CEO of Dubai Tourism, said: “While our world-class propositions and experiences showcase the diversity of the destination offerings and provide segment-based preferences for tourists, we are working closely with our partners and stakeholders to curate, create and deliver personalised end-to-end experiences.

"This means that visitors will be able to enjoy memorable moments at every step of their journey, which starts from the time they start planning their trip to Dubai and even after they leave Dubai.

"By providing 'Only in Dubai' experiences, tourists are bound to leave the city in a happy frame of mind, carrying with them many memorable moments that will only make them want to come back or spread the word about Dubai’s delightful offerings among families and friends.”

Dubai Tourism said it will develop Only in Dubai experiences in collaboration with partners and stakeholders in creating various specialised programmes, activations and authentic one-of-a-kind experiences.

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