Dubai firm inks deal to run new Marriott hotel in Liberia

Aleph Hospitality signs franchise agreement with Marriott International for the first Four Points by Sheraton hotel in Liberia
Dubai firm inks deal to run new Marriott hotel in Liberia
The property is situated in the city’s central business district, adjacent to the United Nations mission, and will offer 111 rooms, along with meeting facilities and a multitude of food and beverage outlets.
By Sam Bridge
Fri 15 Feb 2019 02:00 AM

Dubai-based hospitality management company, Aleph Hospitality, has announced the signing of a franchise agreement with Marriott International for the first Four Points by Sheraton hotel in Liberia.

Located in the capital city of Monrovia, the hotel is due to become the first internationally branded hotel in the country upon opening in 2020 and will be managed by Aleph Hospitality under the Four Points by Sheraton brand.

The property is situated in the city’s central business district, adjacent to the United Nations mission, and will offer 111 rooms, along with meeting facilities and a multitude of food and beverage outlets.

These include one all-day-dining venue, one speciality restaurant, a beach bar and grill and a rooftop bar. Guests will also be able to take advantage of a gym, spa, swimming pool and access to the beach.

The opening of the hotel will play a vital role in helping to realise the country’s tourism strategy, which aims to deliver 15 million international visitors by 2023.

“With President Weah announcing plans just last month to greatly simplify the visa entry system and look to develop a national tourism board to drive inbound visitor numbers, Liberia looks set to significantly grow its share of voice in the African tourism industry,” said Bani Haddad, managing director, Aleph Hospitality. 

“The increasing number of international guests will bring with them a strong demand for international quality accommodation and we greatly look forward to managing the operations of the hotel to world-class standards and making the Four Points by Sheraton Monrovia the destination of choice in the city.”

Expected to create over 100 new jobs when open, the hotel, which is owned by Sea Suites Hotel, will be operated by Aleph Hospitality under a third-party management model.

Founded in 2015, Aleph Hospitality is an approved operator of major international hotel brands and serves clients across Africa stretching from Monrovia to Mombasa. 

Upcoming openings also include the Best Western Plus Nairobi Westlands in Kenya.

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