Al Sharq Investment has announced that it has signed a contract with Marriott International to debut W Hotels branded residences in the Middle East.
The contract relates to the rebranding of its luxury Alef Residence project in Dubai, a statement said.
Announced at the real estate exhibition MIPIM Cannes, the agreement means that the AED3 billion project on the West Crescent of Palm Jumeirah will see owners begin moving in the residences later in 2019.
The project rising next to the W Dubai - The Palm contains a variety of residential options, including eight mansions with 104 residences priced from AED15 million to AED85 million.
The W Residences Dubai – The Palm offers five penthouses that come with private lobbies and lifts, 15 garden residences with private landscaped garden and swimming pool, 84 panorama residences with only two units per floor.
Owners will have a selection of two, three, four and five bedroom luxury homes.
Mohammed Ali Al Shehri, board member of Al Sharq Investment said: “The agreement with Marriott International comes as part of our continuous efforts to meet the evolving needs of our customers, who are increasingly seeking bespoke luxury.”
“Dubai is the perfect location to debut our W Residences in the Middle East,” added Dana Jacobsohn, Marriott International vice president, Global Mixed-Use Development.
“We’re excited to work with Al Sharq Investment to add what is sure to be an extraordinary W Residences project to our growing portfolio of branded residential projects around the world.”
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