Etihad Airways has announced that passengers can now use Etihad Guest Miles as a form of payment to bid for a premium seat in a higher cabin.
The new function will give customers the choice to bid on their upgrades using miles in addition to the existing credit card option, the airline said in a statement.
Guests will be able to see real-time notifications of their bid displayed on their screen, allowing two or more individual bids at the same time.
Regular email and SMS updates will also be sent to notify them of the status of their bid.
Jamal Al Awadhi, Etihad Airways vice president of Products & Guest Experience, said: “Etihad Guest members are important to us and offering them a new opportunity to redeem their earned miles is a sign of our commitment to them. Our customer experience philosophy is centered around choice and how our guests choose to enhance their journey with us.”
Etihad Guest members will receive an email invitation to bid for a one-cabin upgrade seven days prior to their flight.
The auction will take place from 48 to six hours prior to their flight’s departure. Once the auction closes, the successful winner will be notified immediately.
Future enhancements will enable Etihad Guest members to bid with their miles on neighbour-free seats as well as allowing guests to combine cash and miles for bidding.
Etihad Airways has been offering guests bidding upgrades since 2012.For all the latest travel news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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