Ras Al Khaimah chases more tourists from Eastern Europe

Ras Al Khaimah Tourism Development Authority holds roadshows in Budapest, Bucharest, Bratislava, Moscow, Kazan, Novosibirsk and St Petersburg
Ras Al Khaimah chases more tourists from Eastern Europe
The roadshows took place as Eastern European markets remain the main contributor to the emirate’s inbound tourism.
By Sam Bridge
Thu 28 Mar 2019 01:57 PM

Ras Al Khaimah Tourism Development Authority (RAKTDA) has held a series of roadshows targeting key Eastern European countries to promote the emirate.

A delegation from the authority has visited the cities of Budapest, Bucharest, Bratislava, Moscow, Kazan, Novosibirsk and St Petersburg and met with tourism bodies, local government entities, private sector representatives, and other partners from the travel and tourism sector.

The roadshows took place as Eastern European markets remain the main contributor to the emirate’s inbound tourism.

In 2018, Russia, Romania, and Hungary recorded double-digit growth in the total number of visitors to Ras Al Khaimah year-on-year, accounting for an increase of 17.1 percent in visitors from Russia, 29.7 percent from Romania, and 11.4 percent from Hungary.

"International visitors are significantly important to Ras Al Khaimah, and we believe our roadshows served as a great vehicle to tell our story, and to continue to raise awareness about our spectacular products and diversified destination offerings, featuring year-round sunshine that our European visitors are especially keen to have," said Haitham Mattar, CEO of Ras Al Khaimah Tourism Development Authority.

Last year, the authority exceeded its goals and recorded a 10 percent increase in the total number of visitors’ year-on-year, with significant growth in Eastern European markets.

"This gives us confidence in our ability to reach our new destination strategy goals, which aims to attract close to 1.5 million visitors to the emirate by 2021 and 3 million visitors by 2015," he added.

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