Ras Al Khaimah inks key deal in European tourism push

Ras Al Khaimah Tourism Development Authority signs agreement with the European Travel Agents' and Tour Operators' Associations
Ras Al Khaimah inks key deal in European tourism push
ECTAA pledges to promote Ras Al Khaimah as a "preferred destination" among the 70,000 travel agents and tour operators across Europe.
By Sam Bridge
Fri 26 Apr 2019 01:11 AM

Ras Al Khaimah Tourism Development Authority (RAK TDA) has announced that it signed an agreement with the European Travel Agents’ and Tour Operators’ Associations (ECTAA) to boost European outbound tourism to the emirate.

According to the agreement, the ECTAA pledges to promote Ras Al Khaimah as a "preferred destination" among the 70,000 travel agents and tour operators across Europe, while showcasing the emirate’s 64km of beaches, historic forts, scenic mountains and terracotta deserts.

The agreement was signed in Ras Al Khaimah by Haitham Mattar, RAK TDA CEO, and Michel de Blust, ECTAA secretary-general.

The Preferred Destination Programme involves two semi-annual meetings - the first which will be held in Poland during the first week of June while the second meeting will be hosted in Ras Al Khaimah in mid-December.

Mattar said: "We have seen significant growth in European markets during 2018, who contributed to double digit visitor number growth year on year.

"As we look towards our goal of 1.5 million visitors by the end of 2021 and three million by 2025, it’s important that we maintain this momentum and as such we are keen on building strategic relationships with key players in the travel and tourism sector to allow us to showcase the unrivaled experiences Ras Al Khaimah has to offer.

"Our incredible experiences such as the world’s longest zip-line have helped put Ras Al Khaimah on the world map, but we need to continue to showcase the diversity of the destination to our core audiences in this part of the world."

De blust added: "Ras Al Khaimah is a popular tourist destination amongst Europeans due to its year-round sunshine, beautiful beaches, rich cultural history and authentic Arabian experiences. We are confident that this partnership with Ras Al Khaimah Tourism Development Authority will showcase the diversity of the Emirate’s offering and increase visitor numbers to this beautiful emirate."

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