InterContinental Hotels Group plans to grow its number of rooms in the Middle East by 30% over the next 3-5 years
InterContinental Hotels Group (IHG) has announced plans to grow its number of rooms in the Middle East by 30 percent over the next 3-5 years.
The company has 37 hotels in its regional pipeline including brands such as InterContinental Hotels and Resorts, Crowne Plaza, Holiday Inn, Holiday Inn Express, Staybridge Suites and the newly launched upscale brand, voco.
In 2018, IHG said it had its highest number of signings in a decade, with the addition of 21 hotels and over 5,200 rooms to its pipeline.
In 2019 so far, the company has signed six hotels in the Middle East, it added.
Earlier this month, IHG debuted its upscale brand voco in the region with the opening of voco Dubai on Sheikh Zayed Road and will also be opening the first Hotel Indigo in the Middle East, in Dubai, later this year.
IHG has also dedicated efforts to increase its midscale portfolio in the region and has signed two Holiday Inn hotels in Saudi Arabia and two Staybridge Suites properties in Dubai.
Pascal Gauvin, managing director, IMEA, IHG said: “We have a long-standing history in the Middle East, and we remain committed to the region. With the progress of significant strategic initiatives such as Saudi Vision 2030 and Dubai Expo 2020 to promote the region, we see tremendous opportunities to grow further and diversify our offering to suit varied guest profiles.
"We are focused on developing scale by building on our well-established relationships with long standing partners and collaborating with new owners to drive growth across key markets within the Middle East.”
IHG operates 91 hotels across five brands in the Middle East.For all the latest travel news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.