Deutsche Hospitality says Gulf hotel plans are part of global expansion to 250 properties by 2024
German hotel company, Deutsche Hospitality, has announced its plans to introduce new hotels in the UAE, Oman and Saudi Arabia within the next year.
The expansion is part of worldwide expansion plans, aiming to grow its global portfolio from 150 to 250 properties by 2024.
Deutsche Hospitality is currently present in the Middle East with two Steigenberger and five IntercityHotel hotels.
Part of its UAE growth plans includes the introduction of a new hotel brand to the region, as the group gets set to launch the first Jaz in the City hotel in Deira, Dubai in 2022.
Serving as a home away from home for music-aficionados of all genres, Jaz in the City places music in the spotlight through DJ sets and live acts, all-day play lists and Jaz Radio Stream.
Jaz in the City Dubai will be located within the Deira Enrichment Project under development by Ithra Dubai, a fully owned subsidiary of Investment Corporation of Dubai (ICD).
It will comprise 253 guest rooms and encompass a range of F&B offerings, meeting rooms and a dedicated well-being area.
Deutsche Hospitality has also announced a complete relaunch of its luxury brand, Steigenberger Hotels & Resorts.
Globally, the hospitality group’s annual growth target is to double the number of hotels to 250 by 2024. The group is aiming to add 100 new properties to its portfolio within the next five years, specifically in the Middle East and Europe.
Deutsche Hospitality’s portfolio currently consists of 150 properties across its Steigenberger Hotels & Resorts, MAXX by Steigenberger, Jaz in the City, IntercityHotel and Zleep Hotels brands.