Why $25bn tourism sector can become Saudi Arabia's 'white oil'

Tourism will play a major role in reducing Saudi Arabia's dependence on oil revenues, say hospitality experts
Why $25bn tourism sector can become Saudi Arabia's 'white oil'
Developments like the Red Sea project aim to completely reinvent destinations in Saudi Arabia.
By Sam Bridge
Tue 30 Apr 2019 04:59 PM

Tourism will play a major role in reducing Saudi Arabia’s dependence on oil revenues with the sector generating more than $25 billion this year, according to experts.

Speaking at Arabian Travel Market 2019, a panel which included representatives from Saudia Private Aviation, Dur Hospitality, Colliers International MENA, Marriott International, Jabal Omar Development Company and Saudi General Investment Authority discussed opportunities related to upcoming tourist-focused developments and visa reforms.

Kingdom-based industries in direct contact with tourists are expected to generate more than $25 billion this year, about 3.3 percent of Saudi Arabia’s GDP.

Reema Al Mokhtar, head of destination marketing, Jabal Omar Development Company, said: “Our country has beautiful geographic diversity and a host of cultural attractions so, once visitors come into the kingdom and see the different projects lined up for them, I think it will market itself.”

Saudi Arabia’s domestic tourist trips are projected to rise by 8 percent in 2019, while inbound visits from international markets are expected to grow by 5.6 percent per year, according to research conducted by Colliers.

Saudi Arabia’s overall number of tourist trips is on course to hit 93.8 million by 2023, up from 64.7 million in 2018.

John Davis, CEO, Colliers International MENA, said: “I think some airlines could probably double their number of [weekend] flights and still fill the seats. So, when the country opens [new local attractions], people will utilise them.”

Panellists agreed that ‘giga’ developments will prove crucial in helping to meet the economic diversification targets set out in Saudi Arabia’s Vision 2030.

Alex Kyriakidis, president and managing director, Marriott ME&A, Marriott International, said: “The challenge to date has been a lack of opportunities for domestic tourists. However, if you look at developments like The Red Sea Project and Qiddiya, which are completely reinventing destinations that will appeal to Saudi residents, you will find everything from hospitality and wellness to entertainment and sports. For many segments of the local population, these projects will stimulate spending in the country.”

Despite the more than 9,000 keys of three- to five-star international supply due to enter the market this year, the panel agreed that the kingdom is well placed to sustain and even increase occupancy levels over the coming years.

Dr Badr Al Badr, CEO, Dur Hospitality, said: “We’ve been in the hospitality sector for 42 years and we’ve never seen anything like this. What’s happening now is earth shattering. The change of mindset in terms of opening up this country for visitors – whether for religious or general tourism – is definitely something to be celebrated.”

Visa-related improvements are also expected to drive growth in Saudi Arabia’s tourism sector with the roll-out of 30-day Umrah Plus Visas, eVisas for tourists and specialist visas for events such as the Formula E Championship’s E-Prix.

Majid M AlGhanim, director of tourism, Saudi General Investment Authority, said: “Many of the reforms that are happening right now, such as 100 percent ownership and easier registration for foreign companies, involve regulation. Hopefully, we will see lots of international investment in Saudi destinations very soon.”

For all the latest travel news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.

Subscribe to our Newsletter

Subscribe to Arabian Business' newsletter to receive the latest breaking news and business stories in Dubai,the UAE and the GCC straight to your inbox.