Dubai increased visitor numbers by two percent in the first quarter of this year, following a series of successful marketing campaigns and initiatives.
The 4.75 million international overnight visitors in the first three months of 2019 marks a pick up from a stable 2018 performance at saw an increase of 0.8 per cent year-on-year.
India was again the largest source market for Dubai, followed by Saudi Arabia and United Kingdom.
Dubai’s Vision 2022-25 includes a plan to become the number 1 most visited, preferred and revisited global city for both leisure and business travellers.
Helal Saeed Almarri, director general, Dubai Tourism said the first quarter “is an encouraging reflection of the success of our various ongoing initiatives and the efforts of all our industry partners”.
“In this age of disruptive yet progressive technological pervasiveness impacting every sector and most dramatically, the likes of travel and hospitality, we seek to assure even greater relevance and ‘top of mind’ consideration of our modern traveller through agility, dynamic evolution and multifaceted experience delivery,” said Almarri.
“These fundamentals have in essence guided all of our initiatives, investments and outreach campaigns over the past 12-15 months as we remain focused on innovative, efficient and impactful destination promotion, aided by credible global partnerships and deep-rooted stakeholder networks across our markets.”
He said the Dubai International Visitor Survey, which monitors audience sentiment and traveller engagement at relevant touch points across various destination pillars, revealed that 99.8% of visitors were ‘happy’ or ‘extremely happy, with a similar number likely to recommend Dubai to friends or family.
The statistics showed that the first quarter saw a 27% increase in visitors from Oman, while China saw a 13% increase thanks to Dubai’s ‘China Readiness’ strategy that saw a spike in visitors during their New Year holiday period in February. France also saw double-digit growth in visitors, up 17% on last year.
Hotel occupancy in the emirate stood at 84%, with Dubai’s 717 properties delivering a combined 8.63 million occupied room nights during the first three months of the year. Dubai’s hotel room inventory stood at 118,039 at the end of March 2019, up 8% compared to the same period last year.
Luxury five-star hotels constituted 34% of the emirate’s total inventory, with four-star hotels commanding a 26% share. Properties in the one- to three-star categories represented a share of 19%, with hotel apartment establishments making up a combined 21% of the total inventory.For all the latest travel news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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