Brand View: SALT went on a hunt in the UAE to find the best mangoes and keep a local tradition alive
Inspired by a local tradition of sharing mango boxes to friends, families and neighbours every summer, SALT went on a hunt to find the best mangoes and keep this tradition alive.
We went out exploring mango farms in Fujairah UAE, the Jazan Region in Saudi Arabia and even flew all the way to Mumbai and Ratnagiri, India to learn more about the ‘king of fruits’. We have met farmers, sellers and traders who has been in the mango business and growing it for generations.
We hand-picked mangoes, tried different varieties, learning every step of the way to find out the best season, the right mango taste and consistency, and finally take the best ones back with us to Dubai to create the most refreshing mango ice cream.
Bringing the most basic summer essential in a not-so-basic environment, we’ve combined all our mango experiences into a mango box and dropped it in the heart of Dubai’s Financial Center, serving our fresh and natural mango ‘softie’ there for a very limited time.
We look forward to seeing you from 25th May until 13th June, 12:00 pm ’til 2:00 am at the SALT Mango Box at DIFC Gate Village 4.
SALT sprouted from an Airstream trailer at Dubai Kite Beach back in 2014 with the idea that real ingredients taste better. It is more than just a burger place where you eat quickly and go. SALT takes pride in creating a lifestyle movement where guests are welcomed as part of the SALT family, calling everyone ‘Salters’ and going the extra mile to make sure everyone enjoys the experience.
It is meant to be a destination that makes residents feel like tourists and tourists feel like residents. Just like the ingredient that enriches the flavor to a meal, SALT adds life to underserved locations, creating an environment like no other. It is a place to discover new flavors, new places, new favorites and new ideas.
We are a creative-powered ecosystem that draws inspiration from all the simple things we see around us, reflecting our passion back to our community for them to enjoy it.
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