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Fri 28 Jun 2019 12:44 AM

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Ras Al Khaimah tourism chiefs reveal new European push

Ras Al Khaimah Tourism Development Authority completes multi-city roadshow in the UK and Germany involving more than 370 tour operators and travel agents

Ras Al Khaimah tourism chiefs reveal new European push

Ras Al Khaimah Tourism Development Authority (RAKTDA) has further strengthened its position in Europe with a multi-city roadshow in the UK and Germany involving more than 370 tour operators and travel agents.

In a bid to attract 1.5 million visitors by 2021, increased emphasis has been put on growing further awareness of the emirate in key European markets.

The European roadshow covered key cities including Hamburg, Stuttgart, Frankfurt, London, Birmingham, Liverpool, and Edinburgh to meet industry representatives and introduce Ras Al Khaimah’s tourism offering.

The roadshow was held as Germany continues to be the leading international source market with 83,531 visitors in 2018 and the UK was the third largest source market with 63,054 visitors.

Haitham Mattar, CEO of RAKTDA, said: "With a unique combination of authentic Arabian hospitality, pristine beaches and outdoor adventure pursuits, Ras Al Khaimah has a great appeal to holidaymakers from all over Europe.

"We have seen a significant growth in the number of visitors from Europe over the last couple of years, and therefore, our ongoing roadshow programme is a great vehicle to tell the story of the accessible Arabian hospitality and year-round sunshine we offer visitors from this region and beyond."

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