InterContinental Hotels Group (IHG) has announced the signing of Voco Makkah in partnership with Maad International to build the largest Voco in the world.
Once operational in early 2020, the hotel will cater to the growing number of religious tourists in Saudi Arabia and will feature 4,200 rooms to take IHG’s portfolio in the country to over 19,500 rooms.
Voco Makkah will occupy a premium location within the greater Maad Hospitality Towers Development, a mega mixed-used development that includes restaurants, lounge areas, event halls and separate male and female prayer halls.
Voco, IHG’s upscale brand, has enjoyed rapid growth with multiple signings across the Middle East. After the signing of Voco Al Khobar earlier this year, Voco Makkah will be the second branded hotel in Saudi Arabia and IHG’s fourth hotel in Makkah.
Pascal Gauvin, managing firector, India, Middle East & Africa, IHG said: “We are honoured to enter into this agreement with Maad International... which has a unique vision not only for the hotel sector but also for Saudi Arabia as a sought-after destination.”
He added: “Religious tourism is expected to increase further year on year to gradually reach 30 million visitors by 2030. We look forward to catering to the influx of pilgrims at voco Makkah, which will provide a welcoming, comfortable and a reliably different experience during the Hajj and Umrah seasons.”
Abdulaziz Al Yamani, chairman, Maad International, said: “We are excited to be partnering with IHG for this landmark property... we are confident that together with IHG we will offer pilgrims visiting Makkah a unique experience.”
IHG currently operates 92 hotels in the Middle East, with a further 38 in the development pipeline due to open within the next three to five years.For all the latest travel news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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