Dubai Tourism launches UK charm offensive

Dubai Tourism meets with tour operators and destination management companies in bid to boost number of UK tourists in the UAE
Dubai Tourism launches UK charm offensive
By Gavin Gibbon
Wed 24 Jul 2019 01:42 PM

Dubai Tourism has launched a charm offensive on the United Kingdom in a bid to boost visitor numbers to the emirate.

The organisation this week held a series of strategic meetings with UK-based tourism and media companies aimed at promoting the emirate to the Great British public.

The UK is the third largest source market for Dubai, with 1.2 million visitors in 2018. And despite Brexit conversations impacting overall travel sentiment from the country, that figure is on course to be exceeded in 2019, with 326,586 visitors in the first quarter of this year.

His Excellency Helal Saeed Almarri, director general of Dubai Tourism, said: “Maintaining robust global partnerships and deep-rooted stakeholder networks across our markets lie at the core of Dubai Tourism’s strategic efforts, enabling a unified ecosystem that accelerates our goal of becoming the world’s number one most visited, revisited and recommended city.

“We remain committed to ensuring that our valued partners – both, locally and globally – are well aligned with the emirate’s tourism strategy and are empowered to collectively leverage diverse campaigns and concerted efforts to ensure Dubai remains a perennial favourite for British travellers.”

Tour operators and destination management companies who attended the meetings included Thomas Cook, dnata Travel Europe, Best at Travel and Southall Travel.

Dubai Tourism also held wide-ranging discussions with stakeholders such as Red Bull and key media companies including CNN International, BBC Global News, NBC, Google, The Telegraph, and News UK, which comprises several national newspapers such as The Times, The Sunday Times, and The Sun, as well as radio stations including Virgin Radio and Talk Radio.

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