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Sun 28 Jul 2019 01:44 PM

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Dubai Retail rebrands restaurant management firm as Sarood Hospitality

New entity will replace JRG Dubai to drive domestic growth and better meet evolving market trends

Dubai Retail rebrands restaurant management firm as Sarood Hospitality
Nabil Ramadhan, CEO of Dubai Retail.

Dubai Retail - the retail management arm of Dubai Holding - has rebranded its restaurant management company, JRG Dubai, as Sarood Hospitality, as it looks to reinvent a number of its unique F&B outlets.

Future plans include extensive refurbishment programmes of existing restaurants, driving key talent acquisitions, and progressing digital transformation across the group’s portfolio.

Sarood Hospitality's current portfolio includes Al Nafoorah, The Noodle House, Pierchic, Flow, The Duck Hook, Hillhouse Brasserie, Khaymat Al Bahar, Pai Thai, Perry & Blackwelder’s, Segreto, and Trattoria Toscana.

“Sarood Hospitality is much more than a name, it is a vision and philosophy that sets a clear direction for the future of Dubai Retail as an independent leader in restaurant management and unique concepts born in Dubai,” said Nabil Ramadhan, CEO of Dubai Retail.

“This new chapter will build on the achievements of JRG Dubai over the past five years and fast-track our ambitious goals. Sarood Hospitality aims to become a leading hospitality company that challenges the status quo, with sustainable concepts that exceed our guests’ expectations,” he added.

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