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Thu 12 Sep 2019 02:06 PM

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UAE hotel operator launches VIP loyalty programme

UAE-based Central Hotels unveils new loyalty programme which aims to offer privileges for its repeat customers

UAE hotel operator launches VIP loyalty programme

UAE-based Central Hotels has announced the launch of a new VIP Loyalty Programme which aims to open a world of privileges for its repeat customers.

The participating hotels in the scheme include the Royal Central Hotel The Palm, Canal Central Hotel Business Bay and First Central Hotel Suites, the company said.

As part of the VIP Loyalty Programme membership, guests qualify for benefits including a 15 percent discount on the best available rate, early check-in and late check-out, a 10 percent discount on food and beverages, complimentary high-speed internet access, and a 10 percent discount on spa and salon treatments and laundry services.

Abdulla AlAbdulla, chief operating officer of Central Hotels, said: “We are delighted to launch the VIP Loyalty Programme that is designed to elevate the status, comfort and savings of our guests. It is our way to recognise our loyal customers by providing them with exclusive privileges and benefits.

"The main advantage of this scheme is its simplicity whereby members can earn instant discounts without having to collect points or vouchers.”

Ammar Kanaan, group general manager of Central Hotels, added: “Our VIP card gives members superb perks when they stay or dine at any of our hotels as well as a host of loyalty bonuses for repeat guests.

"With the Central Hotels VIP card, we have made rewards more immediate for our guests and our committed to do everything we can to ensure their stay with us is memorable and relaxing.”

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