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Sat 7 Sep 2019 12:50 AM

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UAE hotel operator Leva set to offer brand franchise deals

Newly launched Leva Hotels & Resorts says it has rolled out the option of Third Party Management model

UAE hotel operator Leva set to offer brand franchise deals
JS Anand, founder and CEO of Leva Hotels & Resorts.

Newly launched Leva Hotels & Resorts has announced it is offering property owners the opportunity to take on the franchise of its hospitality brands as part of its expansion plans.

UAE-based Leva Hotels & Resorts said it has rolled out the option of Third Party Management as an alternative to the traditional asset or resource heavy owner operator or direct management structure.

Under this scheme, property owners will be able to take over the franchise of the brand along with the management contract with an independent hotel management company.

"This latest development holds strong growth prospects for Leva Hotels too and will allow far greater number of projects to come to fruition," it said in a statement.

JS Anand, founder and CEO of Leva Hotels & Resorts, said: “We are delighted to offer this lucrative, asset light franchise model for owners which opens the door to a convenient and profitable arrangement. In keeping with the market needs, it will provide accelerated growth with minimal investment whereby the owners will be able to profit from the myriad benefits of the system.

"Greater flexibility in contract terms, higher profits due to lower cost structure by way of clustering resources across multiple properties and more defined management method are some of the key advantages.”

He said Leva is offering a portfolio of four hotel brands in the upscale and midscale segments.

Earlier this month, Leva Hotels & Resorts announced an aggressive expansion strategy targeting the GCC as its primary growth market along with Africa and Asia.

The company, which was launched earlier this year in a partnership with Ahmed Bin Khalaf Al Otaiba, chairman of Trizac Holding Group and Siraj Finance, has a flagship hotel in Dubai.

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