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Mon 16 Sep 2019 02:13 PM

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How Dubai is using Tuzki to drive rise in Chinese tourists

Dubai Tourism inks deal to launch new digital campaign starring the popular Chinese emoticon Tuzki

How Dubai is using Tuzki to drive rise in Chinese tourists
The Tuzki campaign is part of efforts to further increase tourist traffic to the emirate from China, one of its top five source markets.

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has announced a partnership with Turner Asia Pacific, a WarnerMedia company, to launch a new digital campaign starring the popular Chinese emoticon Tuzki.

The campaign is part of efforts to further increase tourist traffic to the emirate from China, one of its top five source markets.

It will feature a series of short digital clips showcasing Tuzki’s Ultimate Dubai Vacation to educate netizens about the emirate’s key points of interest and its most iconic experiences.

Netizens will be invited to follow Tuzki’s journey on DubaiTourism.cn, Weibo and WeChat and can interact via a dynamic H5 platform, where they can ‘virtually’ play with Tuzki in Dubai for the chance to win one of four ultimate holiday packages.

With robust growth in overnight visitors from China in the first seven months of 2019, Dubai Tourism said the initiative aims to further raise awareness of Dubai as a top travel destination during autumn.

Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM) said: “China continues to be one of the top source markets for Dubai’s tourism industry, and we are committed to engaging Chinese tourists all year round through innovative marketing activities.

"Our partnership with Turner highlights the importance of leveraging digital platforms to raise awareness levels in a creative way. Through Tuzki, we aim to capture the imagination of Chinese netizens to participate in the campaign via social and digital touchpoints, further highlighting our ongoing efforts to work with relevant industry partners to deliver initiatives that will highlight Dubai as a ‘must-visit’ destination.”

“This digital rabbit is the perfect ambassador for Chinese tourists to Dubai, and will show them that this remarkable place has a unique personality and welcomes them with a sense of fun,” added Clement Schwebig, Turner’s managing director of China and Asia Pacific CFO.

The first seven months of 2019 saw over 575,000 visitors arriving from China - a 12 percent growth compared to the same period in 2018.

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